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THE GOAL:
Provide America with trusted health information, including controversial
areas like alternative medicine and share his passion for combining
Eastern and Western medicine for the overall health of his patients.
OUR PLAN:
Obtain a prestigious platform to expose his ideas to influential
leaders. Build on the recognition gained to generate additional
media opportunities including books and television programming.
THE RESULT:
A six page feature article in the NY Times Magazine. The article
was followed by Healing from the Heart: a Leading Surgeon Combines
Eastern and Western Traditions to Create the Medicine of the Future,
published by Dutton, a member of Penguin Putnam Inc. The book went
on to win that year’s Books for Better Living Award. The exposure
and notoriety gained from the article and book led to multiple appearances
on the Oprah Winfrey Show and feature news programs, a hosting position
on the “Charlie Rose Show” and his own television program “Second
Opinion with Dr. Oz” on the Discovery Channel. He recently co-authored,
with Dr. Michael Roizen, the best-selling You: the Owner’s Manual,
published by Harper Resource, which reached number one on amazon.com,
barnesandnoble.com, and the New York Times Hardcover Advice list.
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